Consumer Insights Division of The REELPeople Company®, LLC.
REALPeople REELStories® researches, locates, screens, and
interviews real people, our client's ACTUAL CONSUMERS.
Our team of recruiters will fulfill your recruiting specifications, the demographic details, anywhere-across the U.S.! We will guide you through the process taking care to address the project's particular requirements.
We act as a member of our client's team, guiding them step by step through the process:
Over the years, we have developed a great reputation of scouring the country to find the ideal candidates to fit our clients' specific recruiting specifications. Whether we are looking for that cute "Mom next Door", Exceptional Teens with acne, People with colds in extreme climates, Women to try a new shampoo, Employees who make cereal, Families who love theme parks, Astronomers, Astrologers, Flamenco dancers, Coffee connoisseurs, Extreme athletes, Techies, Wireless fans, Cat lovers, and so MANY more - WE WILL FIND THEM!
REALPeople REELStories will guide the client through each step:
Each interview is fine-tuned and meticulously crafted for each unique real people project. Kristi Comuzzi has been conducting real people interviews for over 15 years and has the unique ability to put "real people" at ease, bringing out their personality and engaging them so that they can deliver fresh, spontaneous, un-coerced, truthful testimony. She works with an earpiece in order to keep the Agency Creative Team an active part of the interview - allowing her to dive in and mine for key copy points. Kristi has interviewed countless thousands of folks over the years and has an unparalleled enthusiasm for her clients and their projects. She has earned a reputation of "getting to precisely the insights clients are looking for." ... "a true creative partner, every step of the way" ... "religiously and tirelessly demonstrate their knowledge of our business and time and again reap the exact information needed to make our brand its very best."
Kristi Comuzzi has conducted qualitative consumer insights interviews for over a decade. She has interviewed countless thousands of folks for products ranging from cereal, soap, wireless phones, deodorant, luxury cars, toothpaste, theme parks, healthcare, and so much more! REELPeople specializes in developing In Depth Consumer Insight Projects, from IDI's to Focus Groups to Ethnographies ("Day in The Life" docu-videos) to help Client's better understand their consumer. Our clients have said it best, "... getting to precisely the insights clients are looking for." Monna O'Brien, Exec Producer.
"... religiously and tirelessly demonstrate their knowledge of our business and time and again reap the exact information needed to make our advertising its very best!" Chris Kampf, Sr. VP Account Director.
REELPeople has helped clients from introducing new products, facilitating product trials, developing comprehensive questionnaires / interview guides, conducting thorough "real people" interviews- all of which contributes to providing our Clients a better understanding of the consumer / product / service leading to great creative solutions.
REELPeopleREALStories ® specializes in One on One Interviews (IDI's), "Day in the Life-DocuVideos - (ethnographies), Creative Focus Groups, and Product Placement Research.
We have a terrific team of real people recruiters scattered all over the U.S. in many cities and major markets. Therefore, we can simultaneously recruit in most major markets quite efficiently. While we do utilize client databases when requested, we specialize in "hand picking" the ideal real consumer that best suits our clients purpose and project. Regardless of the recruiting method you choose, our wonderful team is unequaled in screening for the ideal participants. Additionally, we are proud to boast of a tremendous show rate on our projects (Thanks to one of the best darn schedulers in the biz!)!
Kristi tailors and fine tunes each interview to each unique project. She has interviewed countless thousands of men, women, and children over the years and has earned a reputation of a being unrivaled in her keen, insightful and creative interview skills. She employs fresh creative approaches to consumer insights and has a unique ability to engage the consumer and elicit compelling insights.
"Hands down the best Real People Recruiter, Interviewer and all round great Creative partner, Kristi excels because she cares. She takes on every Creative challenge she's handed and handles each one individually. There's no limit to her enthusiasm and there's no end to her smarts. On top of all that, she's terrific fun to work with. I could not recommend anyone more highly than Ms. Comuzzi."
Monte Matthews, Creative Director Emeritus, Gotham Inc. NYC
"Kristi is a natural with kids. Her boundless energy and enthusiasm draws them in and her creativity inspires their own."
Owen Duggan, DM, educator/children's entertainer.
"Kristi conducted interviews that got precisely the insights we were looking for."
Monna Obrien, Sr. Partner, Executive Producer O&M Chicago
Let's face it - A picture IS worth a thousand words! The impact of an authentic visual representation of the client's consumer, their lifestyle, and product usage is more powerful and compelling than an array of charts and graphs.
A number of our clients have gained a NEW client with one of our REAL PEOPLE, REEL STORIES ® "Docu-Videos": in-depth, comprehensive video productions.
Fully planned, produced, and edited mini documentaries - the REAL PEOPLE, REEL STORIES ® "Day in the Life Docu-Video" is about your client's Consumers and/or Employees speaking about, using, and interacting with the product, goods and / or service. Each REALPeople, REELStories ® "Day in the Life Docu-Video" shows a variety of consumers, recruited to the client's specifications, speaking about themselves, their lives, their interests, their daily routine, family / career and of course, the Product & Service and how it fits into their lives.
Why do Companies request REAL PEOPLE, REAL STORIES ® "Day in the Life Docu-Videos"?: